Hey, I’m Sara!
I’m a Boston-based writer and editor with 8 years of experience in content marketing and lifestyle journalism.
Whether I’m writing a magazine feature, crafting an SEO blog post, or executing an organic social media strategy, I’m happiest when doing what I do best: telling stories.
What I Do:
Content Marketing & Copywriting
As a Content Manager for Hawthorn Creative, I write engaging feature stories, craft action-driven social media strategies, and develop top-notch website copy for travel and hospitality clients. Working with brands like Opal Collection, the New Hampshire Lakes Region Tourism Association, and Benchmark Resorts & Hotels, I produce inspirational travel content that converts digital audiences into soon-to-be guests.
Lifestyle Journalism
I’ve contributed lifestyle articles to several digital publications — from a reported feature on London’s “Pho Mile” for Something Curated to a collection of neighborhood and restaurant guides for BOStoday. I also previously served as associate editor for Pure Wander (where my love for travel writing took root!). I particularly enjoy writing about New England and its many historic, charming destinations. See my print and digital writing samples.
Social Media
I’ve managed social media strategy for a variety of brands and publications, from wedding venues to resort collections and local media startups. Taking a journalistic approach to social media content creation — and always keeping an eye on the latest trends — I produce clean, scroll-stopping copy paired with captivating visuals. (I’m also Canva Pro’s biggest fan.) See my social media portfolio for more details.