Hey, I’m Sara!
I’m a Boston-based writer and editor with 7+ years of experience in content marketing, lifestyle journalism, and social media management.
What I Do:
Content Marketing & Copywriting
As a Content Manager for Hawthorn Creative, I spend my days writing engaging feature stories, crafting action-driven social media strategies, and developing top-notch blog and website copy for hospitality clients. Working with brands like Opal Collection, the New Hampshire Lakes Region Tourism Association, and Benchmark Resorts & Hotels, I produce inspirational travel content that converts digital audiences into soon-to-be guests.
Lifestyle Journalism
Since receiving my journalism degree, I’ve contributed lifestyle articles to a range of digital publications —- from a reported feature on London’s “Pho Mile” for Something Curated to a collection of neighborhood and restaurant guides for BOStoday. I also previously served as Associate Editor for The Pure Wander Travel Blog (where my love for travel writing took root!). I particularly love writing about New England and its many historic, charming destinations. See my print and digital writing samples.
Social Media
From wedding venues to resort collections and media startups, I’ve managed social media strategy for a wide variety of brands. Taking a journalistic approach to social media content creation — and always keeping an eye on the latest trends and changes — I produce clean copy paired with captivating visuals. (I’m also Canva Pro’s biggest fan.) See my social media portfolio.
